RICE RICE BABY

Muller

Muller Rice. Declan Rice. What more can I say?

Actually, I could say this. 356% increase in engagement, 31% sales uplift, £8.5m incremental revenue. Not bad for rice pudding!

Role - Creative Director / Writer / Art Director / Declan’s new best mate

Year 1 was all about the simplistic absurdity of the partnership.

In year two we took Dec on a road trip to the place where it all began.

In year three we had some fun with the hype surrounding Declan amidst his big money move to Arsenal.

We even created a grass roots Muller pitch at Declan’s home sports club.

Even our radio ads sparked reactions from the public!